Optimizing the website for shopping cart abandonment
Shopping cart abandonment is by far the biggest problem that they online shopping industry is facing. Some websites have literally closed down their operation because of the fact that they are not able to improve their shopping cart abandonment and they ran out of business. In simple English, shopping cart abandonment is nothing but users who come to a website, and try to add product and then leave the page without making a purchase. This is in fact acceptable fact that people try to research product. But what if the number of abandonments is very much great that you are not able to see any good reason for it.
First of all to understand this in detail we will need to dig around and understand why is shopping cart abandonment happens. We have to know that all customers who add products to cart are not interested in shopping a product. Most of the customers are doing online research a process of understanding product, cost and competition. Customers want things better and cheaper all the time and they undergo complicated research process before they select a product and before they select a place to buy.
Now we have to know that when a typical customer browses and does a research on what he needs to purchase he will at least do the same in 5 or 6 websites. This is where he compares the product, services, and cost and support details. After this process he selects one vendor and rejects close to 5 or 6 vendors thereby incurring the shopping cart abandonment. There are multiple ways one can improve this rate. Optimizing the shopping cart page is the crucial step for this especially for products like black snoods for men.
Optimizing is very much generic, but to say in detail – Every element of the shopping cart page has to speak for itself with the customer and has to be engaging and appealing to him. Especially there should be some appealing thing for the customer to stick around. Why would a customer be interested in a site that is so common with other websites? Today’s technology has allowed us to be in touch with customers like anything before. We can have instant chat feature where an associate can chat with customer after being in a shopping cart for a while.
This can increase shopping abandonment to a great level. One has to understand and implement such features to make customers feel better and optimize the shopping cart as such.